Beckham’s Adidas deal was proof that an athlete’s influence could extend beyond the game. David Beckham partnered with Adidas in 1996 and secured a $160 million lifetime deal in 2003—one of ...

Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.

Maher’s addition to Adidas’ partners comes as it and other other brands increase their investment in women's sports and female athletes. A 2024 Olympic breakout athlete is now Adidas’ latest ...

Other Adidas athletes in the game included Ryan Allen, James White, Jeremy Hill, Marcus Peters, Josh Reynolds, and Troy Hill. Taking place at Booker T. Washington High School, Adidas brought ...

The Adidas Superstar "H-Town" is available exclusively at Active Athlete. Via Adidas Houston-based sneaker and streetwear store Active Athlete is celebrating the city's historic rodeo culture with ...

Fifteen years ago, David Beckham famously wore champagne-colored adidas Predator Mania boots for his turn in the 2002 World Cup. Complete with a vivid red tongue, this version of the boots ...

Adidas has collaborated with Houston sneaker retailer Active Athlete for a limited-edition Superstar that celebrates the spirit of RodeoHouston. The striking H-Town Superstar features a denim ...

So many top-level athletes have multi-million-pound contracts with Adidas, but which star comes out on top in our latest list for 2025? It's been a difficult year for Bernardo Silva, who grabs a ...