The first time I fell in love with makeup was when I got a chance to play with eye shadow. Whether I was learning how to craft a cut crease from a budding beauty YouTuber in the mid-2010s or ...

The Best Makeup Trick for Hooded Eyes According to Bobbi Brown originally appeared on Parade. Hooded eyes are beautiful—just ...

The under-eyes are one of the more fickle areas to master makeup application in, particularly when even a whisper of concealer can quickly crease, sometimes leaving you feeling more tired than ...

These add definition without overpowering the eye. When applying shadow, she recommends blending a mid-tone shade slightly above your natural crease to lift the eye, and gently blending to avoid ...

The last thing you want is for your shadow to wear off or crease on your eyes. Use a primer or base to make your eyelid as smooth as possible. That way, your eyeshadow will stay in place all day.

Eye shadow is back! And no, we’re not talking about a touch of sheer shimmer or a dab of neutral shadow in the crease. On the runways, our beauty editors spotted ultra-matte cream shadow swept ...

So when you’re in the mood to try something new and spruce up your makeup, there are some simple eye makeup ideas that are not only impressive-looking but also easy to execute. Celebrity ...