You’ve probably heard the term “core values” before—however ... Additionally, having well-defined ethics and morals also enhance brand reputation and customer loyalty, as consumers ...

and living the values of respect, duty, loyalty, selfless service, integrity and personal courage in everything you do. Face fear, danger or adversity (physical or moral). Personal courage has ...

For example, different countries can have different ... Dictionary.com defines the term as a system of values that are "moral ...