One of my favorite business books is called Blue Ocean Strategy, written by W ... market and repeatedly create blue oceans. Apple is an example of such a company. The point is not to focus ...

For example, they do not have to unduly offer ... It is time for businesses to shift from the red ocean to the blue ocean business strategy. The red ocean setup is not the best environment for ...

The services sector under the old system, for example, is now seven ... battlefield of limited territory. Blue ocean strategy, by contrast, is about doing business where there is no competitor.

It’s a juncture virtually every growing business will face eventually ... Here are seven other examples. An integral part of the Blue Ocean Strategy is targeting not just the existing customers ...

Some blue ocean strategies include iTunes. In Kenya, businesses like Equity Bank and Safaricom make good examples. A blue ocean strategy forces your business to think outside the box and dare to ...

That's both the thrill and the risk of a "Blue Ocean" opportunity ... This holistic strategy became a defining differentiator ...

Examples of Blue Ocean Companies A ... "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant." Harvard Business Review Press, 2005. Ford.

Kim and Mauborgne go ahead to make an eloquent argument that proper business strategy ... example, by pioneering the mobile payment system M-Pesa, Safaricom was borrowing a leaf from the Blue ...

The services sector under the old system, for example, is now seven ... battlefield of limited territory. Blue ocean strategy, by contrast, is about doing business where there is no competitor.

Adapted from "The Wall Street Journal Guide to Management" by Alan Murray, published by Harper Business ... efforts to do so is the book "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne.