Customer personas are fictional representations of ... Personas can be seen as archetypal users (i.e., a very typical example of a certain person) that are based upon qualitative data which ...

Creating a sample customer journey based on your customers' interactions and research of your ... More products will map the steps taken by an ideal customer. What is a Negative Buyer Persona?

For example, if the customer is a technical person, we would automatically include their developers in the calendar invites. We would set the expectations that their technical team is needed, ...