Identify a clear purpose for the event. First, establish who your audience is and then plan accordingly. Secondly, hold a planning meeting to outline with your team the core objectives and outcomes of ...

The celebrity event planner, who has planned parties for LeBron James and Billy Joel, wants you to keep your toasts short.

As a serial entrepreneur and business advisor, I have the lucky perspective of not only having tried things on my own once or twice in my own businesses but also seen others come up with the same ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Trays of catered food with people at an event in the background. After COVID-19 caused drastic changes in business operations worldwide, face-to-face corporate events rebounded in 2022. All American ...

Cannes Lions is unlike any other event on the marketing and advertising calendar. Set against the glittering backdrop of the French Riviera, the event draws the most influential minds in advertising, ...

When Bill Beers first came to South Florida in 1979, you could get a “really beautiful” 5-foot-tall gladiolus from a nursery west of Military Trail, and some of the estates on the island still had ...

Choose alternate sites. If you’re planning a large event in another city, consider a second- or third-tier city. The cost will be lower. “You’ll essentially be the big fish in the pond,” says Kelly ...