A mission statement is an easy way to captivate a stranger's interest in your company should they ask what your company does, whether it's at a networking event, a social gathering, or a bus ride ...

To help, 11 members of Young Entrepreneur Council offer a few questions you can ask yourself to spark a more detailed, thorough or meaningful statement for your company mission that will stand the ...

A good mission statement has several effects in ... whims and changing its approach at every turn of events. When the head of the company shares the mission statement with shareholders or ...

A mission statement can be a powerful tool to help ensure your company remains consistently excellent and focused. It is your “why” – it’s why you exist. Your strategy. Your core.

I want to show you why most mission statements are so terrible ... on club stages and at sporting events.” Wow. It gives you a picture of what they do and tells you why it’s worth doing.

Rather, promotion and awareness building were the be-all and end-all. Related: Tweak Your Company's Mission Statement to ...

But do your consumers actually know what yours is? A mission statement, by definition, summarizes the values of a company and is the purpose of the business–the “why.” For many ...

If that's the case, why have them at all? Considered the gold standard of organizational guidance, the mission statement, along with vision and company values, have been diligently crafted by ...

Mission statements and the things a company stands for are closely integrated -- at least they should be if the organization is well-led and strategic planning processes have been used.

Here are four mission statements. Two are from real organizations ... The final deadline for Fast Company’s Brands That Matter Awards is Friday, May 30, at 11:59 p.m. PT. Apply today.

The reason you’re not following your company’s mission statement is that you had nothing to do with its preparation. It’s some bull about being the number one company, global positioning to ...