LeBron James is not just a legendary basketball player; he is also a business mogul with one of the most significant sports endorsement deals of all time. Nike first signed James in 2003 to a ...

The context makes LeBron’s decision even more remarkable. As a high school senior living in Section 8 housing with his mother in Akron, turning down $10 million took incredible fortitude. After ...

Two more wins and LeBron James will ... in the NBA at $24.8 million, but James earns the most off-the-court with $34 million over the past 12-months through endorsements and royalty deals.

Lebron James' new lifetime deal with Nike is believed to be the largest single-athlete deal in Nike's history. Produced by Jacqui Frank. Original reporting by Emmet Knowlton. Follow BI Video ...

However, he quickly started to notice the difference between baseball and other sports, especially when it came to endorsements ... it's [Steph] Curry and LeBron [James]. In football, it's Cam ...

LeBron James is one of the most ... In addition to his NBA salary, James makes many millions of dollars a year in endorsements off the court. The King led all athletes with $126.9 million in ...

Read more: LeBron James just signed the biggest endorsement deal in Nike history. James also recently decided to not renew his endorsement deal with McDonald's and will instead become a ...

LeBron James has positioned himself as something ... "He's our coach" is not exactly a ringing endorsement. When a reporter told him that endorsing Blatt would speak volumes, LeBron declined ...

LeBron James turned ... the 1987-88 season. James’ off-court game is even stronger, with a projected $134 million in earnings this season from his salary and endorsements. The tally will push ...