The events of 2020 proved that transactional approaches to brand loyalty are fleeting and emotional connections matter, directly impacting the bottom line. Loyalty and rewards programs are essential ...

Fusing Transactional And Emotional Loyalty To Achieve Advocacy Customers remember their best, worst and last experience with a brand. Research suggests that a third of people will walk away from a ...

True emotional connections between brands and customers boost revenue as well as retention, but marketers need an accurate understanding of the key trigger moments. All brands strive for loyalty but ...

In an increasingly competitive landscape, emotional loyalty remains a cornerstone of sustainable business growth. While transactional perks like discounts and points continue to dominate ...

Emotional loyalty is the deep-seated bond that consumers form with brands based on shared values, beliefs and experiences. Unlike transactional loyalty, which is driven by incentives or discounts, ...

This shift necessitated that loyalty programs leverage new technologies and data analytics to offer more than just transaction-based rewards. They need to encourage emotional loyalty by creating ...

Our guest author explores shifting customer loyalty dynamics, revealing how emotional resonance and brand advocacy surpass traditional strategies. In the constantly shifting landscape of business ...

82% of highly engaged customers make a purchase based on that loyalty. As today’s brands undergo a marketing transformation, understanding and managing these emotional peaks and valleys is the key to ...

Kobie's offerings are built on core differentiated tools: Emotional Loyalty Scoring®, Kobie's Universal Loyalty Drivers and the Program Health Monitor, all creating unique insights into the ...