The promise: Elizabeth Arden's Custom Color Foundation service at its new Auckland boutique promises Your Match, Custom Made. Arden says the brand's patented technology takes the guesswork out of ...

Although there’s never a shortage of fresh new makeup releases hitting the shelves, sometimes you just can’t beat a classic. For the last 40 years the Elizabeth Arden Flawless Finish Sponge-On ...

Observer: When did you first fall in love with makeup? Angelina Avallone ... We needed an aesthetic. Arden branded the color pink—pink powder, undertones, lipstick and blush.

Image: Elizabeth Arden. Image: Elizabeth Arden. Elizabeth Arden Flawless Finish Skincaring Foundation with Hyaluronic Acid, Vitamin C & E The Elizabeth Arden Flawless Finish Skincaring Foundation ...

Elizabeth Arden’s cosmetic artist Pablo does ... or encouraging women to match their makeup to their clothing with “color harmony.” By the 1930s, the company Arden founded and ran as sole ...