If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

But, to our excitement, e.l.f. has gone one step further in keeping our complexions perfect with their release of a brand new, super-sticky primer that even envies the OG. Perfect for the oily ...

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I know what you’re thinking, it must feel sticky and heavy on the skin. Oftentimes primers can feel like a layer of silicone sitting on top of your skin, but this non-comedogenic formula will ...

Whilst a third agreed: “This is my favorite primer to use from ELF that I have used so far ... The other primers I have used are the sticky pink, and the new as of 2025 black bottle primer ...