The e.l.f. Soft Glam ... foundation went on like butter. Honey!!! I literally put four drops on my face and it spread clear across my face. The color match is impeccable. Do not sleep on this Elf ...

Elf knows what it's doing when it comes to giving us the ... and CC cream), the brand has finally thrown its hat back in the ring with the Soft Glam Satin Foundation. The latest squad member, which is ...

That's where the E.L.F. Soft Glam Foundation ($8) comes in. I was only recently introduced to this product (it's brand-new), but it's quickly become my secret weapon for a no-makeup makeup look as ...

The brand’s latest launch, however, is its first foundation to drop in *seven* years — and TBH, it was entirely worth the wait. Officially available as of June 3, e.l.f.’s new Soft Glam ...