As it continues to seek alternatives to Nielsen, the dominant TV ratings firm whose methodology has come under fierce industry criticism, NBCUniversal has signed a landmark deal with iSpot.tv.

But that concept was a novelty in TV advertising before a startup called iSpot.tv came along in 2012. The company, based in Bellevue, Wash., took the turnaround time for data about television ads ...

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TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...

The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver ... As the linear TV audience has dispersed among streaming video and ...

This week, iSpot.tv acquired Ace Metrix in a deal that combines the providers of complementary measurement services for TV advertising. ISpot measures reach, conversion rates and brand lift for ...