“The two existing logo assets were originally created for standout on either light or dark backgrounds, but by bringing them together to create the unified asset, the Premier League lion can sit at ...

The Premier League is now a genuinely international business and, as such, competes with its rival leagues in Europe and beyond. In design terms, the new look compares more than favourably with its ...

Manchester City and Puma will let supporters design the club's third kit The winning AI design will be worn by City players on-pitch and sold to fans It's All Kicking Off!: Why can't Chelsea win ...