With a reputation built on longevity and durability, Duracell has cemented itself as one of the most trusted battery brands worldwide. But while most people think of their iconic copper-top AA and ...

Remember Duracell’s PowerCheck ... But the video purports that normal people don’t really test batteries. Watch out for old batteries in gear. Of course, if you want to really test batteries ...

Through July 20, Duracell said it will provide up to $1 million for the bitter-coated batteries. People that buy them can get a rebate when purchasing a two-pack of the 2032 lithium coin batteries ...

ATLANTA — Battery manufacturer Duracell will establish its new global ... which has been in operation since 1980 and employs about 400 people. The company also runs a logistics and distribution ...

Seven-time champion, Tom Brady, joins The Duracell Scientist to prove that Power Boost Ingredients are the difference maker in Duracell's first-ever Big Game ad spot. (Photo: Business Wire) The ...

Billionaire investor Warren Buffett’s Duracell battery maker was accused by chemical producer BASF SE of stealing trade secrets about lithium ion battery technology. BASF, the world’s biggest ...

Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous quarterback who is capping off a first season as an NFL announcer for Fox.