For instance, people ... the eye," Lystad said. "Your brain is what gives names to the colors." A photo of a dress posted to Tumblr has created a debate on social media about the actual color ...

But not here. Early on in the dress controversy, a number of writers suggested that it’s because different people have different numbers of color-sensitive cones in their eyes. But Williams is ...

At some point this evening your flatmate or loved one probably ran headfirst into the room, iPad in tow, screaming about how YOU HAVE TO TELL ME WHAT COLOR THIS DRESS IS, and then subsequently ...

But there’s a third, more philosophical, question at play here: Why are people so fascinated by this dress ... called cones in our eyes that act like little color channel sensors.

it's time to ditch the little black dress. A new study claims that the colour of clothing that suits you best is determined by your eye colour. People with blue eyes suit 'cool' blue hues ...

From there, the photo caught the eye of BuzzFeed Community ... by more than 16 million people, 7.6 million tweets debated the color and Roman Originals sold out of the dress in 34 minutes!

David Brainard, Ph.D., a color vision expert and psychology ... "Is the blue light reaching your eye a white dress under a blue light or a blue dress under a white light? Your brain has lots ...

Light enters the eye through the lens ... not this dark blue color. My brain attributes the blue to the illuminant. Other people attribute it to the dress." Even WIRED's own photo team—driven ...