Just as you’d want to differentiate Harijuku style from Douyin makeup for the sake of cultural accuracy, we want to be specific here, too. The look that’s gone viral was popularized by ...

Douyin is China's version of TikTok, but the name's come to describe quite a few different beauty trends, like Douyin makeup, Douyin blush, and now Douyin nails, which all originated from Chinese ...