When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

Failing to distribute your content properly is like shouting into an empty room: it's a lot of effort for nothing. Failing to distribute your content properly is like shouting into an empty room: it’s ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Marketing is the lifeblood of any business. It’s the art and science of connecting with your audience, understanding their needs, and delivering value that resonates. However, creating an effective ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Picture this: It’s late 2022, and tech layoffs are ...