Creatives obsess about fonts and graphics in marketing material, and lawyers fret about legal ... Almost everyone (93%) campaigns by email these days. But direct mail and telemarketing from lists are ...

Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

In a digitally disrupted landscape, marketing departments are increasingly ... With all that in mind, here are a couple of quick tips from Chris to help improve your return on your next printed direct ...

Direct-response TV marketing can be a great way to woo customers--and, no, you don't need a pitchman. The holiday season can offer both distraction and opportunity. Here are tips to make it work ...