While there’s not one clear-cut definition of what a digital ... tactics are planned actions to achieve a greater marketing strategy. One example of a digital strategy could be paid media ...

To catch up, here are 20 key definitions of phrases commonly used in the digital marketing industry ... of times the web page appear in total. Example of how impressions work: 1 visitor could ...

The tactics are part of the campaign, taking specific actions in the campaign. For example, the digital marketing strategy might be to find influencers to recommend your product or service to ...

Having a good grasp of digital marketing terminology helps you communicate effectively with digital marketing partners, ask informed questions, and make better-informed decisions to maximize the ...

There is a huge variety of marketing strategies available to small businesses. Generally, most businesses use a mix of traditional and digital marketing tools to help reach as many people as possible.