Faysal Bank Limited (FBL), one of the leading Islamic banks in the country, won the “Best Digital Marketing Campaign of the ...

Use these insights to improve your future campaigns and maintain a cycle of continuous learning and optimization. Building a digital marketing campaign from scratch may seem daunting, but with a s ...

It’s important to track, measure, and analyze key metrics to assess the effectiveness of digital marketing campaigns and make data-driven decisions. The Good Impressions program is an initiative ...

A TV ad reaches a finite audience, but digital video channels enabled the Emirates spot to be viewed more than 3.8 million times and earn 75,000 social shares within the first week of its launch. Of ...

Tariq Khatri recently presented the results of a digital marketing campaign that has gained attention for its approach. The campaign, executed on Meta platforms, has become a topic of discussion ...

Learn how to validate digital audiences and confirm whether you’re truly reaching the people you intend to target.

With the rapid development of digital technologies and the globalization ... At the agency, I managed marketing campaigns for Heineken, overseeing projects across more than 37 brands and ...

The accolades keep growing for Ogilvy Singapore's "Transition Body Lotion" for Vaseline and Dentsu Digital Tokyo's Asuniwa "SATO 2531" Both campaigns have continued to shine with Bronze Lions in the ...