In a similar way, generative AI represents a watershed moment in digital marketing. Banner ads may have introduced marketing’s holy grail targeting strategy – right person, right message, right time – ...

Here are some of the best practices I've identified for applying design thinking to digital marketing. Listening is the first step in design thinking, but action seals the deal. When clients voice ...

In as quickly as a year, an online master's degree in Digital Marketing and Design from Brandeis Online can make you a top candidate for a position in a field ranked sixth on LinkedIn's 2021 Jobs on ...

it’s downright irresponsible to keep moving forward with a totally ineffective digital marketing tactic. So why do CMOs and VPs of Marketing still cling to the banner ad? Because, despite the ...

Her expertise is in personal finance and investing, and real estate. Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to ...