you will need to plan on placing your banner ads repeatedly and consistently in front of your market's eyeballs. Companies are allocating a larger percentage of their ad dollars to digital marketing.

Digital advertising has transformed into an ecosystem of unprecedented scale, with over $1 trillion in global ad revenue. To adapt to this dynamic environment, innovation is paramount. In his recent ...

digital display, search advertising, etc., in order to optimize media buys based on a strategy that takes into account the amount of messages aimed at our overlapping target audiences. UAB faculty, ...

With an overwhelming number of online casino sites being available to players, the immediate challenge for any new platform ...

Native ads in digital news feeds receive significantly more visual attention from consumers than banner ads do, according to a recent report from Sharethrough and Nielsen. The report was based on data ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

Change is the only thing you can rely on in digital marketing. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks ...

On April 27, 2025, the Washington Legislature delivered to Governor Bob Ferguson’s desk Senate Bill (SB) 5814, a sweeping tax bill that, among ...

“While in-app advertising is a potent component of a digital marketing strategy ... similar to YouTube, website banners, social media ads etc. Therefore, the same considerations are needed ...