Gary Drenik is a writer covering AI, analytics and innovation. The need for consumer-goods suppliers to sell ... which typically include online, other digital channels or its own branded stores.

Food manufacturers must shift away from relying on price increases, focusing instead on occasion-based selling and product ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Professionals in marketing analytics harness data for strategic decision-making, understanding customer behavior and optimizing marketing effectiveness. Common job titles include digital marketer ...

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...