The words “video game advertising” conjure images of digital billboards ... “Static” and “dynamic” categories are more typically used to describe different types of display ads on the web, Chickering ...

According to Digimind, global viewership on Twitch increased by 10% and YouTube Gaming by 15%, and Steam recently recorded an all-time high of 22.6 million users over the weekend. Brands who are ...

People were shocked to see such a type of marketing strategy at first ... since Corona Virus spread across different regions. This increase in video game consumption allowed the brands to showcase ...

Understanding the different types of advertising agency options you have for your small-business marketing needs will help you choose the right one(s) for your specific advertising or brand ...

PepsiCo started marketing more of its products in ... PepsiCo also has to reach different types of gamers. “Gaming has exploded to such a massive audience,” he said. “It’s not just about ...

In this episode of The Garage, hosts Dan Masamino and Evan Hovorka sit down with Greg Carroll, general manager of gaming experiences at Microsoft Advertising, to explore the nexus ...