Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

When audiences encounter UB in the digital realm, our dedicated palette makes it a consistent experience. Our audiences usually first meet UB digitally, way before they ever experience it in person.

In building a corporate identity, it is extremely important to create a color palette that would reflect the personality and values of the brand. This palette should be integrated into the design ...

making it a powerful marketing tool for sports design and branding, writes Grace Fussell. 10 energizing color palettes for sports branding and marketing Perhaps you’re creating a brand identity ...

In retail design ... brand-specific colors quietly shapes purchasing behaviors, standing as triggers that conjure the brand's presence when seen elsewhere. The store's overarching color palette ...

color palette and typography all contribute to the overall customer experience when handling the packaging. High-design packaging must align with the product's identity. A luxury skincare brand ...