Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Demographic analysis is the collection and analysis ... to determine how to market their product or service to the target audience. It's valuable to know the current customers and where potential ...

One of the bottlenecks that advertising agencies continuously run into is limited knowledge of the client's target audience. In some cases, the target demographics are simple to work out.

Swift cites the demographic data from Sunday which showed a clear 50:50 audience split among men and women and also a cross-generational appeal including among those under 18. “The most ...