We all know good customer experience when we see it. For life insurance and annuity carriers, however, it is often hard to define and measure good customer experience. A new report by LIMRA and NEOS, ...

Economist Theodore Levitt once said a business's purpose is to "create and keep a customer." This simple statement cut through the business strategies of the time that focused on short-term financial ...

Brands talk about providing a meaningful customer experience, but often have trouble defining the term. CX combines both quantitative and qualitative measures. And it is different from the digital ...

Customer journeys are all about defining the moments that matter most. One CX team shares their thoughts on this practice. Most organizations say planning for new customer journeys is their number 1 ...

Companies around the world are making customer experience (CX) the top priority according to Harvard Business Review Analytical Services (HBRAS). But to do so takes more than lip service. To deliver ...

Competent marketers aim to popularize the company’s business and help create consumer awareness. Marketers have a pivotal relationship with customers. They are the key players in defining customer ...

Customer experience (CX) is a top business priority. Nearly all respondents to a recent survey said it’s critical that their organizations have a complete and consistent view of their customers. To ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Close your eyes and imagine a world where more consumers ...

Machinex understands that producing high-quality products known for their excellent performance means little if working with the company is burdensome for customers. That’s why Machinex is guided by a ...

At Vector, our customer is at the center of everything we do: So much so that we’ve invested in a leadership role for our chief customer officer (CCO) to ensure that customer experience is prioritized ...

Now that MPLS has moved from the experimental and early-adopter stage to the point of widespread implementation, the question of how well MPLS is “working” for customers is meaningful. In particular, ...