I know playing with a deep colour like this can seem a little ... go in with a little more pigment and smoke it out. "Plum eyeshadow is gorgeous on so many skin tones," says Jessica.

Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of color to eyelids can take your shadow game to the next level and make your eyes stand out and ...

You’ve come to the right place. Purple eyeshadow is having a moment and we’re all in. From deep plum and indigo tones to whimsical iris and wisteria, there are so many ways to wear the purple ...