“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...
The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...
There is no clear winner in the debate of whether to buy or build software. The arguments for both sides are plentiful, and the decision is one that can have a huge impact on an organization’s ...
Much of the earliest Big Data activity was in Silicon Valley firms with online products and services—Google Inc eBay Inc. Yahoo Inc. Facebook Inc., LinkedIn Inc., and the other usual suspects—and ...
Baltimore was a pioneer in implementing data-driven management in local government, but over 20 years it wasn’t always embraced. The lesson? Culture and leadership matter. The CleanStat dashboard is ...
Considering a data lake? Or reconsidering one? You are not alone. The topic of the value a data lake can add to an enterprise data architecture remains evergreen. However, the verdict on the value it ...
"It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife,” observed Jane Austen in her book, “Pride and Prejudice.” Two centuries later, ...
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