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Why are D'Addario strings color-coded? CEO Jim D'Addario reveals the story behind the innovation
The surname D'Addario is, by now, inextricably linked to guitar strings. Among its many ventures and innovations is the system of color-coding strings, which D’Addario CEO Jim D'Addario reveals ...
D’Addario recruits players to help test its strings – and there's one jazz veteran who is more reliable than most
This particular player, who has been a D'Addario artist since 1982, is instrumental in analyzing the nitty gritty of ...