Learn how to decorate the cutest kawaii sugar cookies ever! 🥰 In this step-by-step tutorial, we’ll show you how to create cozy hot chocolate mugs, cupcakes, chocolate chip cookies, burgers, fries, ...

“Women thus embrace the harmlessness and innocence of shōjo by enthusiastically consuming cute merchandise, while delaying their roles as wives and mothers.” Kawaii culture is classified by ...

Though pundits lament the societal infantilization that kawaii culture represents—some even blame it for creating a generation of youth unable to face reality—no one denies that cute sells.

A timeline cleanse is meant to interrupt that cycle with a reprieve from the chaos. “I think kawaii, or cute feelings, reminds us of human connection that we sometimes forget,” says Hiroshi ...

"In Harajuku in Japan [a district known for its street fashion] everything is kawaii. Even loo rolls have cute faces on them. You can get a toaster with a bear on it that will give you toast ...

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm ...

"In Harajuku in Japan [a district known for its street fashion] everything is kawaii. Even loo rolls have cute faces on them. You can get a toaster with a bear on it that will give you toast ...