McDonald’s installed mini mobile billboards in the Dutch cities of Utrecht and Leiden, each about 650 feet from a restaurant location. The plain red and yellow billboards don’t use a single ...

McDonald’s scented billboards were created by Amsterdam-based agency TBWA\Neboko, which collaborated with production company Raúl&Rigel to set up the rouse. McDonald's Nederland.

It's our kind of Pavlovian prank. Youtube / McDonald's Nederland If you catch a whiff of McDonald’s fries while you’re walking down the street in the Netherlands, there’s a chance you might ...

A McDonald’s employee installs a tray of fries into the billboard, which relies on state-of-the-art ventilators to “suck and diffuse” the scent. Voila, customers get a feast for the nose.

Sure, you've seen billboards. But have you ever had the chance to smell one? Some will soon be able to, thanks to McDonald's. Stream NBC 5 for free, 24/7, wherever you are. According to a press ...

McDonald's has become adept at using the recognisability of its branding and products. Its minimalist ad campaigns show the power of branding, often using simple shapes and colours that quickly ...