There’s not a golden arch in sight, but you’ll know this is a McDonald’s billboard when you smell it. McDonald’s installed mini mobile billboards in the Dutch cities of Utrecht and Leiden ...

McDonald’s restaurants in the Netherlands have debuted a revolutionary way to turn consumers on to their iconic burgers and fries — by launching the “world’s first billboard” that smells ...

According to a press release, the Chicago-based burger chain debuted a series of seemingly-plain yellow and red billboards in the Netherlands that contain "the distinct aroma of McDonald's French ...

McDonald's has become adept at using the recognisability ... Amid a heatwave in the UK, it promoted its milkshakes with a billboard ad that seems to melt in the heat. The design features just ...

If you catch a whiff of McDonald’s fries while you’re walking down the street in the Netherlands, there’s a chance you might be standing near a billboard instead of the world-famous golden ...

Sure, you've seen billboards. But have you ever had the chance to smell one? Some will soon be able to, thanks to McDonald's. Stream NBC 5 for free, 24/7, wherever you are. According to a press ...

The fast food chain is luring people to its stores by pumping the smell of fries from giant blank billboards. McDonald’s Netherlands has created an aromatic billboard that diffuses the scent of ...