Brands should focus on creating exceptional products because the product itself is what defines the brand’s value.

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

AI isn't inherently good or bad; its value depends entirely on how it's used. For financial institutions, this means shifting ...

Jim Collins's revered method for establishing company core values might not suit all businesses, particularly when disconnected from customer value propositions. Here are my suggestions for ...

Last week, we talked about creating a great value proposition. But to make that happen, you need to truly understand your ...

The Texas-based regional supermarket format has dominated the RPI’s top spot three of the last four years, thanks to its long-term customer value proposition. Market Basket (2), Costco (3 ...

Shell has named Andrew Smith and Machteld de Haan as members of its executive committee, effective April. 1. Shell Plc has made a number of changes to its executive committee, the company said Jan. 23 ...