A customer relationship management, or CRM, system uses a database to accumulate information about business prospects and customers, including product needs and purchasing history. Various ...

BOSTON--Enterprise applications specialist SAP has launched its newest customer relationship management ... recent management changes, while database giant Oracle is in the process of digesting ...

Read how Arvind Tawde did just that. Highlights: By building a common customer database, he strengthened the Mahindra Group’s relationship with its customers and enhanced its brand image.

Customer relations play a key role in the success or failure of a business. Strong relationships build brand loyalty and encourage repeat business, while poor customer service can drive buyers to ...

To read the full The Forrester Wave™: Customer Database and Engagement Agencies ... customer experience, customer relationship management, loyalty, and enterprise marketing technology drive ...

Opinions expressed are those of the author. Customer relations are the foundation of any business. The more impact a client has on your business, the more you should invest in client relations and ...

Opinions expressed are those of the author. AI-powered customer relationship management systems (CRMs) are creating a transformative shift for the sales industry, taking them from nice-to-have ...