CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Becoming a customer-centric organization is not easy. First, you have to know and understand the people you're selling to. Defining personas for your business can help you do that. Personas are ...

For years, marketing gurus have touted the benefits of buyer personas, focusing on the ability to divide a customer base into easily targeted segments. B2B companies want a clear understanding of ...

They say knowledge is power, and this certainly is the case if you’re looking to create powerful ad or content marketing campaigns. The better you know your audience, the more effectively you ...

So, how can you create truly useful personas? An infographic (below) from the Buyer Persona Institute delves into this topic. Specifically, it looks at why interviewing real buyers is the most ...

Using persona-based services in implementation, customer support and customer success lay an essential foundation for startups and early-stage companies. We did, and it has transformed our company.

Any bad customer experience is an opportunity for a brand to be seen as uncaring. Not only that, negative experiences are talked about more and shared at scale. The infographic below shows ...