The first step in setting up a data-driven approach to increasing customer loyalty is to define the model used by your organization. More than likely, your model will fall under one of two varieties: ...

Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment ...

This signals a broader shift: Consumers want more than transactions; they want participation, ownership and shared success.

However, while great customer service is crucial, there’s another way to retain customer loyalty: the recurring revenue model. Recurring revenue occurs when companies find a way to turn a one-time ...

As Reward continues its global expansion across EMEA and Asia, CEO Jamie Samaha explains how the company has grown revenues ...

Finding and nurturing customer loyalty is vital to long-term success ... in every relationship within FairWave’s unique business model has fueled record growth in a market where national chains ...

Customer loyalty requires companies to maintain low ... Corporate social responsibility (CSR) is a business model that helps a company be socially accountable to itself, its stakeholders ...

Tiering is a loyalty-building tool ... “Banks typically offer tiers that are based on customer balance. However, that model is increasingly narrow. It doesn’t give banks the full scope ...