While there’s no perfect version of customer journey mapping, I’m a big fan of Jay Baer’s Content Marketing Institute. Last month they published a great template to help you map your ...

In our experience as a digital agency advising brands on how to connect authentically with their customers, an invaluable tool for this evaluation is the customer journey map. Customer journey ...

If you’ve never made a customer journey map, that description is probably lacking some valuable details. Creating a customer journey map will help you understand a customer’s experience before ...