“The spin.” In an irony that Harry-the-corporate-PR-chief would have appreciated, no oil company has been more image-conscious than British Petroleum, which now faces its own catastrophe in ...

BP has an image to repair, says Chris Skrebowski of Petroleum Review. Chris Skrebowski: They’ll have to spend perhaps more than is strictly warranted for a bit on maintenance, on addressing even ...

Former BP chief executive Lord John Browne, who led the company through its infamous 2001 re-brand. “We need to reinvent the energy business,” declared BP’s chief executive in a speech at ...

The articles and blogs are flying in my world about what BP needs to do to fix their image in the shadow of this catastrophic disaster in the Gulf.Marketers and social media specialists are all ...