Such tailored experiences prompt curiosity about how businesses orchestrate personalized B2B shopping journeys, using digital channels to cater to specific customer needs and create a seamless ...

The Customer Data Platform (CDP) initially emerged as a ... is the hype around CDPs over?Arcady on Adobe Stock Images The rise of CDPs responded to the growing need for businesses to manage ...

Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With increasing talk about artificial intelligence (AI) in all corners of the business ...

On Tuesday, mar tech company GrowthLoop announced the launch of a new tool in its customer data platform, called The Loop, which uses generative AI technology to analyze campaign tactics and make ...