A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...

Customer data platform vendors. According to Fortune Business Insights, the global customer data platform market was valued at $1.16 billion in 2021 and is projected to grow from $1.42 billion in ...

A customer data platform (CDP) delivers a 360-degree customer profile by integrating data from various touchpoints. Enhanced personalization. CDPs empower businesses to create marketing campaigns ...

With analysts calling 2018 the “year of the customer data platform RFP,” it is important that companies understand what they should be looking for when they request proposals from vendors.

A customer data platform (CDP) is a software solution that compiles first-party data from multiple sources: communication channels, tools/platforms, systems, and data streams. The resulting central ...

Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. The post 12 ways to use a customer data platform ...

Real-time updates. This refers to updating customer profiles in real time with data from source systems — and it relies on those source systems, external to the CDP, to be able to deliver real ...

Critical to a marketer’s ability to do true data-driven, customer-centric performance campaigns is the need for high quality, or clean data. This article is part of a 4 part series on customer ...

Creating a single source of truth for customer data and a 360-degree customer view is a complex undertaking. Buying a solution rather than building one streamlines the process.

Exploring Customer Data Platforms From The Ground Up. Understanding the layers of a CDP can help you make more informed decisions and ultimately provide a better solution for your marketing teams ...