For years, businesses have been obsessed with one thing: more leads, more sales, more growth. But here’s the problem: ...

Jackie Nance Sons is the CEO and Founder of Native Wildflowers Nursery. She is a master gardener and loves to travel. Customer acquisition is a crucial aspect of any business, directly impacting ...

The costs associated with winning new customers — the customer acquisition costs (CAC) — are often well-documented since they involve ad campaigns and targeted marketing efforts. But ...

while average contract value and revenue per customer values are higher because Disco is able to reduce the acquisition costs that gobble up much of a brand’s revenue. Disco is now working with ...

Data-driven marketers turn to customer acquisition cost (CAC) when they start talking about what the true cost to win a customer segment is. Know your target market. Just like an athlete hearing a ...

Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising ...

No, you’re not imagining it: You’re seeing more and more ads everywhere you look, and they’re making it hard to keep customer acquisition costs in check. In fact, some professionals estimate ...

Ambiguity over customer acquisition cost (CAC) is costing your business, writes Cade Witnish. As the business adage goes, ‘You can’t manage what you don’t measure.’ Yet, I am surprised with the number ...