If you're on the content bandwagon but don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: You might be spending thousands on blog posts ...

Customer Acquisition Cost (CAC) is the total cost to a business of acquiring a new customer. It includes not just the cost of any advertising they responded to, but also fixed costs like the salaries ...

By measuring LTV in relation to customer acquisition cost (CAC), you can measure the investment required to earn a new customer—including the cost of sales and marketing. This article will help you ...

Explore what customer loyalty software is in 2025. Learn key features, benefits, and top platforms to boost retention and ...

Many businesses become obsessed with obtaining the lowest COCA (Cost of Customer Acquisition), but depending on your goals, that may not be your optimal COCA. With all factors of a paid advertising ...

Voice AI recognition company SoundHound (NASDAQ:SOUN) missed Wall Street’s revenue expectations in Q1 CY2025, but sales rose ...

Deconstruct Founder and CEO Malini Adapureddy said that the Bengaluru-headquartered brand expects to clock an annualised net ...

At the same time, brand marketing has evolved. It’s no longer confined to big TV budgets or spray-and-pray billboards. Founders today have access to ...