As usual, the question came up, but this time it was framed as a cross-cultural ... these considerations are in healthy tension with each other. Of course, knowing who your audience is, and ...

When deciding whether to align your brand with a key cultural moment, whether a forthcoming holiday or a tentpole event, determining the right audience and product fit can make or break consumer ...

which offers an analysis of Ramadan entertainment and advertising, uncovering audience preferences, trending themes as well as cultural conversations that have captivated millions across the region.