The ICONIC livestreams customer looks via dentsu creative
THE ICONIC invited customers to star as models in the latest iteration of 'Got You Looking' brand campaign, via Dentsu ...
Campaign Brief3d
THE ICONIC turns shoppers into models in live streamed ad activation via Dentsu Creative
THE ICONIC has got Australia looking once again, by inviting customers to star as models in its latest iteration of its 'Got ...
Hosted on MSN23d
The Mill Brain Trust Moves To Dream Machine FX Under New Banner As Technicolor Shutters U.S. Operation
The firm is leader in shortform VFX. Arc Creative will launch with a primary focus on short-form work including high-end advertising, game cinematics and trailers. Dream Machine, led by chairman ...
Warc2y
Can personalization or creativity reduce banner blindness?: An executive functions approach to media and creative strategies
Highly creative advertising works by improving attention to advertisements and brand attitudes, but personalized advertising focuses on improving memory. On the Internet, less creative, personalized ...