There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

In so doing, they began to live a new destiny for business management: creating value for others. Illustrations of firms that are mostly pursuing this goal and the results they have obtained in ...

Despite the risks implicit in doing business, CEOs and risk management officers can anticipate ... the potential for negative consequences by creating and maintaining infrastructures that support ...

Anderson, James C., James A. Narus, and Das Narayandas. Business Market Management: Understanding, Creating, and Delivering Value. 3rd ed. Pearson Prentice Hall, 2008.

Managing a food business takes special skill and tact. While purchasing ingredients and creating a perfect meal or food specialty may seem like obvious challenges, there are other considerations ...

Imagine, for a moment, being on the receiving end of the sort of communication that typically heralds a change at work. An email, say, announces a reorganization to be carried out over the course ...

Companies can best support their business strategy by taking a ... the direct link between developing talent, creating value, and managing future organizational risk. If an external hire is ...

Michigan Tech's management major provides opportunities for hands-on experience creating and executing business plans and overseeing teams. Tomorrow needs STEM-smart leaders, innovators, and ...

In business, generative AI has the potential to transform the way companies interact with customers and drive business growth. New research shows 67% of senior IT leaders are prioritizing ...

HANNOVER & BRUNSWICK, Germany--(BUSINESS WIRE)--Airpas Aviation ... expertise and leading technology solutions will create a complete cost management platform for the aviation industry, enabling ...