How is developing personas relevant in an account-based marketing approach? How does one go about creating personas and what next steps in planning does it impact? Developing personas is highly ...

The first step in understanding your buyers is creating what's called a buyer persona. Once you have the persona complete, you can apply it to your blog and create what I call a 'blog persona'—a ...

And sometimes, you need to make up characters to move the plot along. That’s where user personas come in. A user persona, also known as a buyer persona, customer persona, or customer avatar ...

Imagine you're about to make a significant purchase for personal or business reasons—a decision involving considerable consequences and investment of time, effort, and money. Consider a scenario where ...