Why it matters: Alcaino knows from experience that first impressions really can make a difference in getting more people to buy and read books. She's backed up by studies saying as much.

It’s common knowledge that you shouldn’t judge a book by its cover, but… By working on the visual side of books, graphic designers, illustrators and typographers help create the perfect reading ...

Barcelona-based illustrator Judy Kaufmann has created a stunning set of enamel pins inspired by iconic authors and books.

We're often advised not to judge a book by its cover. However, publishers put a lot of thought into creating book designs that make particular titles appeal to particular kinds of readers.