People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all ...

To counteract banner blindness, marketers turned to native ads, which seamlessly integrate with the content and style of a website to create more cohesion, raising the standards of ad design and ...

"The ad ops team would create banners (usually weird little thumbnail sizes) wherever they could negotiate space on the pages to deliver on the huge budgets being thrown into 'new media'," she said.

Fed up with how complex ad campaigns were to create on Meta ... customers can add items like sponsored listings, banner ads and video ads. They then control how the ads are shown, how to measure ...